Chinese devices major Lenovo on Thursday said its PC market share in Small and Medium Business (SMB) in India rose to 7.2 percent in the first quarter of 2013 from 2.8 percent in the same period in 2010.
The company’s SMB strategies – devised in 2010-11 – have paid off well.
Lenovo, one of the PC leaders, is trying to expand in India by focusing on towns such as Bhiwadi in Rajasthan, and Ludhiana in Punjab.
Ashok Nair, director – SMB, Lenovo India, said following the success in Bhiwadi and Ludhiana, the PC maker will be expanding the campaign to towns such as Ahmedabad, Surat, Navsari, Pune, Nasik, Kanpu, Bhubneshwar and Noida in the coming weeks.
The SMB strategy — Protect & Attack — of Lenovo is aimed at enhancing choice to SME customers. They recently kicked off a campaign called Lenovo Lead the Change Campaign.
Lenovo promises right devices and improvement in productivity and output to Indian SMBs.
The PC vendor on Thursday said the company is receiving encouraging result from its new business areas. For instance, 40 heads of Businesses — mainly from manufacturing and engineering –participated in its activation campaign in Bhiwadi, while 75 business heads from manufacturing and textile engineering sectors in Ludhiana.
Lenovo also received support from industry associations such as Ludhiana Cycle Manufacturer Association and Ludhiana Knitwear apparel manufacturer association.
The PC maker tried to address some of the issues faced by Indian SMBs.
Some of the SMB customers say the available space for PCs is a major concern for manufacturing and engineering companies. They want PCs that can withstand rough usage for a long period of time (typically 3-5 years).
Sriram Gopalaswamy, head – REL & SMB Marketing, Lenovo, said ThinkCentre Tiny Desktop received good response from the audience for packing in the same performance as a traditional desktop but with a space saving of 95 percent.