Infotech Lead discusses networking with Jim Machi, Dialogic


Enterprises today need to supercharge the infrastructure they have at their disposal to support content choices efficiently and enhance network capabilities, said Jim Machi, vice president of product management at Dialogic, to Infotech Lead.

Jim_MachiTechnologies like gateways and media servers can elevate the performance of high-demand features on mobile devices, as well as the applications that run on them, Machi added.

According to Machi, enterprise networking faces three top challenges: increasing on-demand consumption of streaming content, insufficient infrastructure to suit peak demand periods, and the sheer volume of endpoints accessing information, which requires more capacity to handle user requests.

Services like Netflix, Hulu, and over-the-top (OTT) content providers such as Skype are pushing video, and yet still, demand is increasing. Although video usage on mobile devices including smartphones and tablets is likely to increase, consumers are not willing to tolerate slow loading times and are not afraid to switch services because doing so generally is not cost prohibitive.

Additionally, people like to congregate; for example, a hotspot in an airport terminal will host many people waiting to board planes and trying to access email or YouTube at the last minute, causing the hotspot to attract up to 100 times more traffic than nearby areas. In this event, data speeds can drop by as much as 95 percent.  Organizations that invest in cost-effective and intelligent traffic management solutions that make their networks content friendly can readily adapt to localized congestion issues.

More people have mobile devices than ever before, and they intend to connect in more ways with more and more apps. Modern mobile devices can reduce the strain on their networks by pre-processing information before it is transmitted to other users and machines. App developers and network operators can work more closely to design networks that monetize new technologies while preventing new apps and services from dominating limited network resources.

To improve RoI from networking solutions, Machi offers three solutions:

Reduce downtime to increase your return.

One of the biggest opportunities for improving the ROI of enterprise networking solutions is in the call center. When you transition call centers to address all the protocols callers might use to reach operators, the main focus of your project should be availability. You can optimize your return on a voice-over-Internet-protocol (VoIP) project by gradually shifting operations instead of making an abrupt transition. Gradually shifting to facilitate more calling scenarios – land lines, mobile phones, Internet calling apps, click-to-chat apps, social networking, etc. – will allow you to keep your call center running and your customers satisfied.

Embrace the cloud.

As network infrastructure evolves, many elements at the core and edge of the enterprise network can be pushed to the cloud or purchased as hosted solutions. This will give enterprise CIOs a fast and cost effective road to deploying networks to connect employees and customers. On-premise and traditional communication models have benefits, but the hosted or the cloud model is generally seen as more attractive due to the cost efficiencies and the more rapid speed to market.

Look ahead of customer expectations.

In order to stay ahead of the curve when it comes toyour customers’ or employees’ expectations around network communications, you should focus on two prevalent trends sweeping the enterprise. One is VoIP, which has been going on for years. The other is Web real-time communications (WebRTC), which is much newer. Both technologies enable video, which is rapidly becoming a highly soughtafter piece of the network puzzle. WebRTC in particular is intriguing, as it offers browser-to-browser “phone calls,” which basically turn an Internet-connected device – of which are more than 1 billion on Earth today – into a real-time calling option. Because WebRTC is already widely available, enterprise networks and call centers must be ready to adapt to their customers’ expectations to be able to place callsto businesses via WebRTC-enabled devices – which many businesses are not yet prepared to do.

Dialogic focuses on verticals including telecom, data center and application development.

Some of the latest offerings from Dialogic include the PowerMedia XMS 2.1 media server and the BorderNet Virtualized SBC.

PowerMedia XMS 2.1 is focused on WebRTC and enabling enterprise service providers to connect the browser-based WebRTC API to other communications scenarios, such as phone or video calls. PowerMedia XMS positions enterprise customers to embrace the future of networks as they transition to a universal dial tone, i.e., one number to connect all communications mediums and devices.

The BorderNet Virtualized SBC, released in July 2013, has recently been updated to become the industry’s first Session Border Controller with native software transcoding, Machi said. This product is highly attractive to service providers interested in moving their networks into the cloud or on-premise virtualized environments, enabling higher ROI from data center investments.

In the networking space, Dialogic sees WebRTC has emerged as a major driver of change in voice and data networking. By enabling universal dial tone via the telephone or web browser, enterprises can position themselves to significantly enhance their options for real-time business communications. With WebRTC built into a company’s website, tablet, or smartphone apps, enterprises can increase their face-to-face time with more customers while reducing traditional landline telephony expenses.

Dialogic, working with its global ecosystem partners, supercharges WebRTC communications with CRM capabilities such as HD video, web call recording, playback and multi-party conferencing between browser and landline. This is the type of CRM networking suite that addresses the present without losing sight of the all-important future, Machi added.

Rajani Baburajan

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