Internet search engine Yahoo today said it would acquire Flurry, a mobile analytics vendor that sees activity from more than 540,000 smartphone and tablet apps on over 1.4 billion devices.
Yahoo shared its strategies behind the acquisition. The company did not disclose the financial details of the deal.
Flurry will strengthen Yahoo’s plan to building and supporting mobile applications and monetization solutions. The mobile analytics vendor will have resources to speed up the delivery of platforms that help developers build better apps, reach the right users, and explore new revenue opportunities, said Yahoo in a statement.
Yahoo and Flurry will be reinvesting in developers and continuing to build great analytics products. The combined scale of the two companies will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.
In addition, Yahoo and Flurry can offer better mobile advertising solutions for brands seeking to reach their audiences and gain insights across desktop and mobile.
Some of the statistics showed why Yahoo, which is led by CEO Marissa Mayor, wants to acquire Flurry.
The company said 170,000 developers use Flurry Analytics; Flurry sees app activity from 1.4 billion devices monthly; Flurry sees 5.5 billion app sessions per day; Flurry Analytics is in 7 apps per device on average; 8,000 publishers monetize with Flurry and Flurry works with mobile developers in 150 countries.
Mobile is a key component for Yahoo growth. Yahoo’s mobile display and search revenue each grew more than 100 percent in Q2 2014.
More than half Yahoo’s total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36 percent increase.
Time spent on mobile has grown 79 percent in the last year alone.
The average Yahoo user now spends 86 percent of their time on smartphones in apps.
Simon Khalaf, president and CEO, Flurry, said: “With Yahoo, we will have access to more resources to speed up the delivery of great products that can help app developers build better apps, reach the right users, and explore new revenue opportunities. Over the last six years we have accomplished a lot on our own, but with Yahoo we are in an even better position to achieve our joint goals.”