According to a new survey from Deloitte, Americans plan to spend $369 over the course of the holiday weekend – a nearly 25 percent increase from last year’s survey.
“The digital influence is likely to touch nearly every moment in the shopper’s journey this holiday season,” said Rod Sides, vice chairman, Deloitte LLP and retail and distribution practice leader.
“With nearly 90 percent of respondents planning to go online at some point during the upcoming holiday weekend, Sides added that digital retailing is about more than an online transaction.
Sides suggests that retailers should aim to win the customer while they’re making their lists at home, because once someone arrives at the store, it’s often too late to inspire them.
Offers for the season
Huawei Device USA is offering limited-time Black Friday savings on its latest devices for U.S. consumers, including the company’s first smartwatch, the Huawei Watch.
Consumers will enjoy savings of $50 to $100 off select watch models on November 27 through GetHuawei.com, BestBuy.com.
At the same time, Microsoft Corp. has a collection of Black Friday deals, ranging from 1,000 digital movie, music, game and app deals at just 10 cents on Windows 10 devices to Xbox One starting at $299, PCs at less than $150.
According to media measurement and analytics company comScore, the online retail spending in the U.S. will grow 14 percent during November and December to $70.1 billion. The growth rate is slightly down compared to the 15 percent growth recorded in the same period a year ago.
“Though we anticipate a marginal slowdown in the digital commerce growth rate from last year’s 15-percent level, the overall economic outlook is positive, which bodes well for consumers and retailers,” said Gian Fulgoni, executive chairman Emeritus of comScore.
Among the online retailers, Amazon retained the top position in Internet Retailer Top 500 Guide for 12 consecutive years.
According to comScore, spending using desktop computers is expected to grow 9 percent to $58.3 billion. Mobile commerce is predicted to grow 47 percent to $11.7 billion.
comScore predicts that Cyber Monday – the first Monday after the Thanksgiving Holiday weekend – will surpass $3 billion in online sales, with roughly half a billion of those dollars coming from mobile devices.
Smart mobile phone
According to the just-released Internet Retailer 2016 Mobile 500 report, mobile sales by the 500 leading mobile commerce sites in the U.S. will grow 68 percent to $155 billion in 2015.
The 378 U.S. retailers in the 2016 Mobile 500 will grow m-commerce sales by 36 percent to $88 billion in 2015, said the report on digital commerce.
Mobile sales will account for 30 percent of total 2015 e-retail sales of the U.S. merchants in the Mobile 500. By contrast, e-retail sales in the U.S. grew 14.1 percent in Q2 2015, according to the Commerce Department.
At the same time, mobile commerce sales will grow 71 percent in Europe and 60 percent in Latin America in 2015.
The report showed that the most impressive figures hail from the 14 Mobile 500 e-retailers based in China. Their mobile sales are predicted to grow by an estimated 249 percent to $39.42 billion in 2015, up from $11.3 billion in 2014.
The report inserted that these Chinese e-retailers account for five of the top 10 and nine out of the 10 fastest-growing Mobile 500 companies worldwide based on annual mobile sales.
Less demand for tablets
According to Demandware data, tablets appear to be falling from shoppers favourite shopping device. Tablet share is off 22 percent from its peak near 15 percent of visits in early 2014.
“Far from the predictions that tablets will take over digital commerce, what we’re seeing instead is phones as the primary source of growth for visits, baskets and now orders, too,” said Rick Kenney, head of Consumer Insights at Demandware.
“In fact, phones are the ONLY device showing gains in traffic, accounting for 119 percent of the growth in visits,” Kenny stated.
Based on this data, Demandware adviced retailers that phone-first is not a luxury – it’s a requirement.
According to Demandware, 10 percent of marketers say they have moved beyond digital marketing techniques and are expanding marketing’s role to create new digitally led business models.
The blurring of the physical and digital worlds represents opportunities for marketers to apply customer insights to create and test new digitally led experiences and business models.
Digital commerce is surging, capturing 11 percent of the digital marketing budget, up from 8 percent in 2014, as marketers become more accountable for driving results.
Findings from SecurityScorecard’s latest report showed that the retail industry suffers from pervasive web application weaknesses from legacy software systems which are soft targets for attackers once inside a company’s network.
Among the retailers the SecurityScorecard studied, there were no e-commerce retailers that were exempt from web application issues
“Attackers seek to access the ‘dumps’ from customer credit card magstripes (underground slang for the track data stored on a card’s magnetic stripe),” said Alex Heid, chief of research, at SecurityScorecard. “They will scan ranges of IP addresses looking for remote administration protocols and then use common or pilfered credentials for access.”
New research from Salesforce shows that in order to succeed, retailers need to accelerate digital transformations to provide personalized, 1-to-1 customer journeys for customers.
President Barak Obama says there will be no security threats during your happy shopping hours. Have a week-long shopping experience.