How IBM is improving digital experience at Wimbledon

Enterprise IT vendor IBM is set to improve digital experience to tennis fans at Wimbledon by offering a redesigned website and a new mobile app.

IBM will utilize its latest technology advancements in cloud, analytics mobile, social and security to offer real-time live scoring, courtside action and insights via the redesigned and advancement of the mobile app experience.

“With help from IBM, we are providing a world class digital experience with the best real time content to fans of The Championships across all of Wimbledon’s 19 courts on all devices,” said Mick Desmond, commercial & media director at the AELTC.

Digital agency IBM Interactive Experience has redesigned to become responsive to any device. In 2014, clocked 63 million visits from around the globe.

The new, which provides content in context, offers real-time live scores integrated alongside live and on-demand video, infographics and exclusive insights to users on desktop, tablet or mobile.

Tennis fans at Wimbledon can access the mobile app in Apple iPhone, iPad and Android devices, getting access to scores, player information, match analysis and video, and now have an offline mode for fans to continue browsing when on-the-go.

IBM boosts digital experience at Wimbledon
Users can also see identify breaking match facts in near real-time powered by Advanced analytics via IBM InfoSphere Streams.
Watson Engagement Advisor provides related insights and historical context. Wimbledon staff will be able to pose questions in natural language and share these insights with fans via social media and the Wimbledon digital platforms.

The website, built on IBM Bluemix, will offer personalized information about match schedules to players. Players will benefit from reports and historical insights about other players, and real-time updates about the tournament information to enhance player engagement.

Wimbledon Social Command Center will utilize IBM’s social media analytics and research from IBM’s Customer Experience Labs, to identify the most influential voices around Wimbledon and tennis, and highlight their social communications for maximum effect.

IBM will detect and block thousands of suspicious events, providing AELTC with a unified view of all security events, and apply real time analytics to identify and address potential attacks. In the first five months of 2015, IBM observed a 94 percent increase in the number of cybersecurity events managed on the infrastructure.

Image source: Telegraph UK

Baburajan K
[email protected]