Enterprise tablet market gains momentum

Indian enterprise tablet market is gaining momentum.

Enterprises consumed around 20 percent of total tablet PC shipments during July-September 2013, said a CMR report on Indian tablet market for Q3.

Like the consumer segment, Android OS-based Tablets dominate the India enterprise tablet PC space as well. But with more vendors committing to Windows OS-based Tablets, the interest levels amongst customers are showing increasing trend. Windows OS-based Tablets will gain significant traction within the India Enterprise segment.

There is no clear leading industry vertical where the adoption has been distinctly higher than others.

“But going forward, BFSI, Pharmaceuticals and Retail are a few segments that are expected to take the lead.  Some interesting developments are taking place in these sectors on the Tablet PC as a platform. However, solutions-oriented ODMs are most likely to rule the roost,” said Faisal Kawoosa, lead analyst, CMR Telecoms Practice.


India’s overall tablet market rose 9 percent year-on-year and 4.7 percent quarter-on-quarter to 1,204,410 tablets in Q3.

Samsung, Lenovo and Datawind are the three top tablet vendors. There is no statistics on enterprise tablet vendor market share.

Global tablet market

ABI Research says the installed base of big brand (Apple, Samsung, etc.) media tablets is expected to surpass 285 million units at the close of 2013. The United States, which has been the largest single tablet market since inception, represents more than 70 million tablets alone, or about one for every four persons.

Jeff Orr, senior practice director, ABI Research, said: “The initial iPad shipments are aging out with the first wave of replacement tablets expected over the next six months. We believe about 51 percent of the tablet installed base is coming from iOS and 40 percent Android when all is said and done in 2013.”

Samsung has significantly increased its marketing spend in the second half of the year as it promotes three distinct tablet sub-brands and looks to receive some halo effect from the success of its Galaxy S4 smartphones and the Galaxy Gear companion smart watch device.

Meanwhile, tablet penetration in Southeast Asia has increased two-fold, according to an analysis by Ericsson ConsumerLab in Southeast Asia & Oceania.

According to the research data from Q1 2013 based on 4500 interviews using online surveys and face-to-face interviews involving mobile phone users in Malaysia, Singapore, Philippines, Thailand, Vietnam and Indonesia, tablet penetration showed strong growth, with Singapore and Malaysia continuing to lead for tablet penetration. Singapore grew from 31 percent to 42 percent while Malaysia grew from 14 percent to 39 percent.

In the Philippines, tablet penetration increased from 6 percent in 2012 to 14 percent in 2013, according to the research data from Q1 2013 based on 500 face-to-face interviews involving urban mobile phone users in the country.

Globe Telecom recently unveiled its suite of data plans for Apple’s newest tablet devices, the iPad Air and the iPad mini with Retina display, allowing customers to connect to its LTE network with speeds up to 42mbps.

“We are excited to have the most affordable and value for money offer for the iPad Air and iPad mini with Retina display in the Philippines, with increased mobile surfing hours to allow our customers to enjoy high-speed and prolonged browsing on the latest Apple tablet devices,” said Raul Macatangay, head of Globe Postpaid Business and Devices.

Mobility is driving the use of tablets among enterprises.

[email protected]