BlackBerry takes on Samsung, Apple to push secured BBM messaging for enterprises

Smartphone vendor BlackBerry says its mobile messaging platform BBM is one of the most secured solutions for enterprises. Though the growing popularity of BBM is gaining momentum worldwide, Samsung and Apple are getting ready to grab market share.

Earlier, American president Barack Obama endorsed BlackBerry saying he uses BlackBerry phones because of its security features.

The new messaging signals BlackBerry’s increased competition with Samsung that recently started a campaign to attract enterprises to buy its smartphones. Apple also does not want to give up in the enterprise phone market.


The Ontario-based BlackBerry says BBM mobile messaging platform is used by more than 85 percent of BlackBerry Enterprise Server (BES) enabled organizations running BlackBerry smartphones. The solution allows logging, archiving and auditing of BBM conversations and aids in meeting compliance requirements in regulated industries.

BlackBerry, which is in the process of establishing a new management team, says administrators can ensure that data is secure, whether in-transit or at-rest. Data in transit can be encrypted within the organization and only BlackBerry provides a root of trust with a security model that runs from the CPU through the OS, file system and the applications level.

Both Samsung and Apple could not establish the success of security features of their smartphones for enterprises.

In addition, encryption for BBM use within the organization is available today on BlackBerry OS and will become available this spring for BlackBerry 10 users in regulated environments.

Complexity of mobility is taking enterprises to a new level. As per BoxTone’s enterprise mobility predictions, in 2014, enterprise investment in mobility will grow by 70-80 percent, while the IT management budget will grow by 5-10 percent.

BoxTone says BYOD will drive mobile deployment growth. By 2015, nearly 100 percent of all enterprise employees will be mobilized via multiple smartphones, tablets and apps — with more than 50 percent of the enterprise-connected devices being BYOD-based and most organizations utilizing two or more mobile containers.

BlackBerry says BBM enables enterprises to benefit from improved communications and collaboration.

“Employees get an amazing messaging experience that gives them immediate, active conversations with their peers, which helps drive better communications and collaboration, and improves mobile productivity,” said Andrew Bocking, executive vice president of BBM at BlackBerry.

Businesses in regulated industries that need to meet compliance requirements can use BBM on BlackBerry smartphones with BES, which provides them with the ability to track and log BBM communications.

“Mobile instant messaging in the enterprise as a priority application has to be implemented with a view to meeting compliance, privacy and security standards,” said IDC analyst John Jackson. “BBM for use in regulated environments on BlackBerry has been designed to meet these demands.”

BlackBerry enterprise customers are happy to share their experience.

“We are an organization with confidential information that needs to be shared reliably, securely and immediately, and we rely on BBM to make this happen,” said Bruce Bowser, president, AMJ Campbell.

“Our teams need the ability to share important information through an instant and trusted channel. We choose BBM for our team mobile messaging communications,” said Nigel Carpenter, CIO, Canadian Diabetes Association. “BBM is also our go to for emergency situations where email would be unreliable and is integrated into our business continuity plan.”

“Being able to communicate with our colleagues at the race track with the immediacy of BBM allows us to drive important decisions with the best information no matter where in the world we are,” said Toto Wolff, executive director, (Business) at MERCEDES AMG PETRONAS Formula One Team.

“We have used BBM for years to share documents, photos and instant chat with one another to help create efficiencies throughout our organization. It allows the sales team to communicate with customers and partners and answer their questions in near real-time, which go a long way in forging those important relationships,” said Jeff Goldstein, VP and general manager at NetApp Canada.

“I have been an avid user of BBM since the beginning. Being able to communicate with friends, family and clients across the globe allows me to keep on top of everything no matter where I am,” said James Dodds, vice president, TD Bank Group.

“With BBM, the efficiency and reliability of communication with my executive team has significantly increased and we are able to make better decisions, faster,” said Francois Boisvert, VP, Consulting Services at Macadamian.

BlackBerry is fine tuning its growth strategy. Seems enterprises can bail out BlackBerry.

Baburajan K
[email protected]