The app, available free of charge in Apple’s iTunes store, allows users access to white papers, articles by Wipro’s thought leaders, press releases, news and events from its global centers spread across 54 countries.
“Wipro Buzz will not only keep our customers up to date with Wipro’s thought leadership but will also help better integration of our increasingly mobile sales and marketing teams. Today, users demand access to information on the go to do their business better and take quicker informed decisions,” said Suchira Iyer, chief marketing officer, IT Business, Wipro.
The app is integrated with social media sites like Facebook, Twitter and Linked-in enabling users to share, promote and distribute the content seamlessly.
Wipro has a strong connect with sports and sponsors a number of international marathons. The app has a built-in route mapping feature and a digital pedometer to help runners keep track of their training program.