Mitel has appointed Graham Bevington as executive vice president of Europe, Middle East and Africa (EMEA).
With this appointment, Mitel is consolidating its European sales organization under a single structure with a view to aggressively expand market share in the region.
Mitel also announced today that it has taken the lead position in Western Europe and across EMEA with #1 market share position for the total PBX market.
In his previous role as EVP for Mitel’s International operations, Bevington expanded its market presence in countries including the UK and the Netherlands, where the company now enjoys market leadership positions.
With the completion of Mitel’s merger with Aastra this year, Bevington will be focusing on strengthening Mitel’s market positions in other major markets in EMEA.
“EMEA is home to some of the largest established and emerging economies in the world, as well as the majority of Mitel’s existing 60 million end-user customers, giving us a real and immediate opportunity to expand our leadership position across the region,” said Rich McBee, president and chief executive officer at Mitel.
Mitel claimed the #1 market share position in two of the largest geographic regions in the world — Western Europe and Europe, Middle East and Africa (EMEA) during the quarter the March quarter of 2014, according to MZA.
The company is enjoying significant market share in several core European countries, including the UK, France, Germany, the Netherlands, Belgium, Sweden and Switzerland.
The company has moved into the #3 position for the IP Extensions market on a worldwide basis, and the #4 position for the total PBX Extensions market globally.