IT services vendor HCL Technologies has appointed IBM veteran Matt Preschern as executive vice president & chief marketing officer.
Matt will be responsible for marketing functions including global business and strategic marketing, sales enablement and corporate communications to drive demand, growth & value.
Prior to joining HCL Technologies, Matt was senior vice president and enterprise chief marketing officer at Windstream where he led overall Brand Management, Demand Generation and Digital Content marketing. He was also responsible for product and solution marketing, pricing, channel and field marketing, PR and industry analyst relations.
Before that, Matt has held several leadership positions at IBM including vice president of Marketing for the North America Business Consulting Services organization where he repositioned the organization for growth by aligning marketing and sales to key growth plays such as the CMO agenda, analytics and smarter commerce.
Matt also played a key role in IBM’s Global Smarter Planet campaign and earlier in his career developed the On Demand Business Adoption model.