Citrix has appointed Robson Grieve as senior vice president of marketing.
Most recently, he was executive vice president of global marketing and customer experience with Concur, a cloud-based software company recently acquired by SAP.
Reporting to Mark Templeton Citrix President and CEO, Grieve will be responsible for evolving and driving the company’s marketing strategy. The focus of Citrix is to establish and drive its vision of a software-defined workplace.
Prior to Concur, Grieve led the growth of Creature, a creative and strategy agency based in Seattle and London. Earlier, he worked in a number of executive marketing roles with Corbis, Vitessa and Radical Entertainment.