Brocade has named Christine Heckart as it chief marketing officer (CMO). She earlier worked with ServiceSource, NetApp and Juniper Networks.
Heckart will be responsible for the strategic direction of Brocade’s global marketing organization, helping to position the company as the network provider of choice to the world’s data centers.
She will be instrumental in driving the strategy to generate brand awareness and to develop and execute demand generation programs across the globe.
Brocade said these marketing initiatives will align and support the company’s business strategy for growth built on leading the industry in data center fabrics and driving market penetration in the emerging Network Functions Virtualization (NFV) and Software-Defined Networking (SDN) arenas.
Most recently at ServiceSource, a SaaS provider that helps drive recurring revenue she served as EVP Strategy, Marketing, People and Systems where she was responsible for establishing a new market around recurring revenue management.
Prior to that Heckart held CMO roles at NetApp and Juniper Networks, as well as being general manager, TV, Video and Music Business at Microsoft.