BlackBerry announced the appointment of mobile messaging expert Marty Beard as chief operating officer (COO) with immediate effect.
He will be responsible for cross-functional organizations, including marketing, BlackBerry 10 application development, customer care and quality, best practices and processes.
Most recently, Beard was chairman and CEO of LiveOps, a provider of cloud applications for customer service.
Prior to joining LiveOps, Marty was president of Sybase 365, a mobile messaging and mobile commerce services unit.
Prior to Sybase, Marty worked at Oracle as vice president of Oracle Online, its e-Commerce service unit. In his role at Oracle, he was responsible for leveraging the Web to improve customer sales and support.