Avaya names Morag Lucey as CMO

Avaya IP Office Contact Center
Avaya has expanded its executive team with the appointment of Morag Lucey as chief marketing officer and Steve Biondi as vice president, Global Partner Organization.

Lucey will lead global marketing, including marketing communications and branding, to drive awareness and demand for Avaya solutions.

She will report directly to President and CEO Kevin Kennedy.

She comes to Avaya from VirtualCMO, a marketing consulting firm focused on generating short term profitability and long term stability. Prior to her CEO role at VirtualCMO, Lucey held top marketing positions at BAE Systems, serving as CMO, and at Convergys, serving as senior vice president of Global Marketing and Product Management.

Lucey has also spent five years with Avaya as VP of EMEA Marketing and VP of Global Marketing and Channel Management for small and midmarket business solutions.

Biondi will be responsible for enhancing the Avaya partner engagement model and driving growth through strategic relationships with partners. Avaya aims to expand the partner ecosystem into new regions to enable more companies to implement business communications.

Most recently, Biondi was senior VP and Global Group Executive – ISV and OEM Sales at Oracle. Prior to Oracle, he held senior leadership positions at Micro Focus, Allen Systems Group, VMware, and IBM.

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