Young executives to rely on video to connect: Cisco survey

3 out of 5 young executives will rely on business-class video to connect in the next five to 10 years, a Cisco survey said.

87 percent said video has a positive impact on organization, citing benefits ranging from enhancing the experience of telecommuters to saving money on travel costs and even attracting top talent.

94 percent of those organizations with less than 400 employees value video as a way to break down language barriers in the increasingly global marketplace. ( IT services provider iGate benefits from Cisco video collaboration )

87 percent would choose to work for a video-enabled organization over a company that has not invested in business-class video communications, because the video-enabled organization cares about using technology to fuel business growth.

61 percent will rely more heavily on business-class video in the next five to 10 years, those who aspire to manage the largest teams intend to rely upon video even more; 70 percent of those who aspire to managing teams with 51 or more members said they will rely more heavily on video as their careers progress.

54 percent indicated an interest in customizing the experience.

21 percent indicated they are keenly interested in features that will take the conversation to the next level — such as real-time language translations.

87 percent believe video has a significant positive impact on an organization, according to the Cisco survey.

87 percent stated a company’s video investment would sway their decision-making process when considering otherwise equal job offers.

3 out of 5 young executives at businesses of 400 people or fewer said they are experiencing increased communications challenges due to language differences as business becomes increasingly global.

Of those who reported feeling challenged due to language differences, 94 percent said video can help overcome language barriers.

Survey data shows that if video were as simple to use and as pervasive as other common communications tools (desk/mobile phone, instant message, email), the majority of young executives would utilize video quite often.

The Cisco survey said 84 percent said they’d turn to video for at least one out of every four interactions when they are not physically in the same location as the person or persons with whom they are collaborating.

53 percent indicated they are would-be power users who would turn to video for 50-100 percent of their non-face-to-face interactions.

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