HP and IBM strategies for enterprises mobile applications market

HP and IBM are finalizing strategies to gain market share in the mobile applications market for enterprises.

HP says its newly introduced HP Anywhere platform enables enterprises and developers to build, distribute and manage user-centric mobile applications for the enterprise.

On the other hand, the recent integration of AT&T and IBM technology enables enterprises to conduct testing and analysis of their apps’ network and battery usage on mobile devices, and quickly make necessary changes; creating higher-quality, better performing mobile apps.

“Businesses are challenged with the need to provide mobile applications, while avoiding device power and network usage pitfalls that frustrate and turn away customers,” said Kristof Kloeckner, general manager IBM Rational Software.

Market research agency IDC says mobile enterprise app demand contributed to a 3.3 percent year-over-year growth in the applications market in 2012.

Enterprise mobility is a driver for businesses to move to newer and more mobile device agnostic enterprise software.

Customer relationship management software and collaborative applications posted close to 7 percent year-over-year growth last year. IDC said that the CRM software demand is being driven by the cloud migration trend, while collaborative apps are being driven by the enterprise social software market, which grew 24.8 percent year over year.

HP Anywhere is designed to offer enterprise scalability by giving developers the flexibility to work with their tools of choice by leveraging core technology standards including HTML5, JavaScript and Apache Cordova, as well as support for Sencha Touch, Enyo and jQuery Mobile for mobile application development.

It minimizes potential business risks associated with bring your own device (BYOD) initiatives through a secure container structure for authorized user access and policy management so users can seamlessly transition between personal and work-related applications.

HP also announced the HP Anywhere Developer Zone, giving developers access to HP software developer kits (SDKs), demo applications and application cookbooks.

“With the rapid adoption of smartphones, tablets and BYOD, organizations’ mobile applications must address the dynamic needs of the modern workforce,” said Parag Amalnerkar, country marketing manager, HP Software & Solutions, HP India.

IBM and AT&T are working to help businesses develop more network-efficient mobile apps. IBM clients will be able to determine how their enterprise mobile app is performing on any wireless network, and then rapidly improve performance through development tools.



“ARO tackles coding challenge developers face today – finding and fixing performance and power bottlenecks that detract from a great user experience,” said Carlton Hill, vice president -Developer Services, AT&T.

AT&T’s ARO is a free, carrier-agnostic, open source diagnostic tool that enables developers to analyze the performance of their apps, whether they be business or consumer apps.

HP Anywhere is available worldwide and a free HP Anywhere plug-in for Eclipse is available for download from the HP Anywhere Developer Zone. The HP Anywhere container is available as a free download from the Apple Store and Google Play.

Launched in January 2012, ARO is used by more than 1,500 developers, and users are seeing better results across the board, from a 35 percent reduction in excess data usage to apps that run up to 60 percent faster. Improving app performance and creating better customer experiences, ARO saved more than 500 terabytes of data in its first year.

IBM and HP need to compete IT majors Microsoft, SAP and Oracle. IDC says Microsoft led the applications market in 2012 with a 13.7 percent market share, followed by SAP, and Oracle.

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