Cisco says new video collaboration software offers 70% greater usage

Infotech Lead India: Cisco says its new video collaboration software offers up to 70 percent greater usage of their existing collaboration infrastructure and help scale video in a cost-effective manner, without impacting the user experience.

Cisco says its new software recognizes the type and amount of resources (i.e., ports, bandwidth, infrastructure) needed to support a meeting based on the endpoints used, and adjusts automatically.

According to IDC, Cisco’s Q4 2012 results showed a 19.8 percent decline in revenue versus the record high 4Q11, but a 19 percent quarter-over-quarter increase. Cisco remains the market leader with 44.8 percent of the market in 4Q12, which is up slightly from the 43.3 percent share in 3Q12.

The networking major says it is using the new software to integrate two platforms — Cisco TelePresence and Cisco WebEx. On-premises customers can now extend a meeting invitation to any user outside their organization, to participate in TelePresence and WebEx meetings via their browser.

Through a single interface users can schedule a combined TelePresence and WebEx meeting and share video and content to any device, including third party video endpoints, mobile phones and tablets.

IDC says despite the overall weak 2012 performance in the worldwide enterprise videoconferencing market, we still see adoption being driven by interest in doing video integrations with vendor UCC portfolios and business processes, as well as the increasing use of video among small workgroup, desktop, and mobile users.

Moreover, IT managers will have exceptional transparency into video traffic on the network through new medianet advancements. Cisco TelePresence endpoints and Cisco Jabber clients are now shipping with medianet software embedded.

According to Cisco’s recent Visual Networking Index, enterprise desktop videoconferencing globally is expected to grow from 36.4 million users in 2011 to 218.9 million users by 2016.

IDC says multi-codec immersive telepresence declined with a 32.8 percent year-over-year drop for the full 2012. The video network infrastructure segment was also down about 4.5 percent in 2012. But room-based videoconferencing (4.1 percent) and personal videoconferencing (5.0 percent) segments both experienced mid-single digit growth in 2012 on an annual basis.

Rowan Trollope, senior vice president and general manager, Cisco Collaboration, said: “We’re driving better B2B collaboration by providing a single integrated experience for users to visually connect with anyone, on any device, inside or outside of their organization.”

eni, an industrial company in Italy, leads oil and gas operations in over 70 countries. The company uses video to help its employees collaborate and manage these mining and distribution practices globally.

Gabriele Chiesa, manager, Telecommunication Architecture & Development, eni, said: “TelePresence and WebEx experience will help us easily extend important meetings outside of our organization to our large community of partners and suppliers. We can improve our B2B communications by scaling our meetings to any user, to participate from their endpoint of choice including a video endpoint, PC, mobile phone or tablet.”

Ambika K

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