Infotech Lead India: Accenture has deployed social media platform for Unilever, the world’s largest FMCG company – on Salesforce.com
The new digital social platform, implemented in 12 weeks, will assist Unilever to connect its marketers, brand managers and partners in 190 countries.
Accenture built the social media platform on the Salesforce Platform and leverages Salesforce Chatter.
Utilizing the social networking technology, Unilever, which is following Crafting Brands for Life strategy, will look at sharing knowledge, best practices and creative assets across the network.
Marc Mathieu, SVP Marketing of Unilever, said: “The platform provides our team with the tools they need to develop and build our brands in local markets, which is critical to driving our growth.”
According to media reports, Unilever has significantly invested in social media, with brands such as Marmite, Sure and Lynx all promoted through Twitter in recent months.
Mark McClennon, CIO Consumer, Unilever. “We’ve gone from a blank piece of paper all the way through to rolling out the first release of the platform in about three months using Salesforce technology. This is nothing short of a marketing and technology transformation for Unilever.”
Accenture built innovative applications to drive business value. Its leading software-as-a-service (Saas) implementation team, drawn from our UK and global delivery network capabilities, built the digital social platform to help Unilever achieve global scale.
This service is part of Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins through an end-to-end offering of management consulting, technology and outsourcing that improves interactions with customers, channels and consumers through innovative analytical, multi-channel and operational capabilities.