The Tribal Cooperative Marketing Development Federation of India, (TRIFED), under the Ministry of Tribal Affairs, is going digital.
Jual Oram, the Union Tribal Affairs Minister, will launch e-Tribes India, in the presence of Jaswantsinh Sumanbhai Bhabhor, the Minister of State for Tribal Affairs, and Sudarshan Bhagat, the Minister of State for Tribal Affairs.
TRIFED has developed its e-commerce website www.tribesindia.com for the sale of its products and to tap m-commerce. Users can download the Android App in Google store (Tribes India) on smart phone and conduct e-sales.
Going digital will lead to expansion of tribal commerce and the availability of tribal products globally.
TRIFED has entered into agreements with e-commerce platforms like Snapdeal, Amazon, Flipkart and Paytm to offer their customers various tribal products and produce through their portals to facilitate online sale.