Yahoo announced its deal to acquire Polyvore, a social shopping site, to enhance Yahoo’s consumer and advertiser offerings.
The main objective behind the acquisition of Polyvore is to strengthen Yahoo’s digital magazines and verticals. Polyvore’s media, where community-driven content is curated for shoppers, will enhance Yahoo’s digital magazines and verticals. Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.
Polyvore continue its products and services. Yahoo will be investing more in Polyvore to connect with its community. Polyvore will launch its expertise on community, commerce, and rich native ads across the Yahoo network.
Ever since Marissa Mayer took over as the CEO of Yahoo, the online search engine made several acquisitions.
Polyvore has advertising relationships with more than 350 retailers that can assist Yahoo’s native advertising platform, Yahoo Gemini, to ensure further growth.
Simon Khalaf, Yahoo’s SVP of Publisher Products, said: “The combination of Yahoo’s digital content with Polyvore’s expertise in community and commerce has outstanding potential.”
The Polyvore team will join Yahoo offices in Sunnyvale, San Francisco and New York and Polyvore Co-Founder and CEO Jess Lee will report directly to Simon Khalaf.