Online shopping website Flipkart today shared Indian consumer buying preferences in 2015 on the digital channel.
The data is an analysis of over 50 million registered Flipkart shoppers in 2015.
Electronic accessories, mobile, lifestyle accessories and women apparel are the top performing categories across all regions.
69 percent of the online shoppers are male, and this gender clearly dominates the online retail space in India.
# 31% females
# 69% males
What they are buying
# mobile phones
# Power banks
While Delhi NCR emerges as the most e-commerce savvy metro, Southern India has a significant presence with Bangalore, Hyderabad and Chennai featuring among the top 5 cities that shop the most online along with Delhi NCR and Mumbai.
Among the Tier-1 cities, Pune is the leader followed by Coimbatore, Ahmedabad and Lucknow. Bhubaneshwar is the only city from East India to feature in this list.
Mangalore has emerged as the top Tier-2 city of digital Indian shoppers followed by Mysore. The hill town of Dehradun is third in the list followed by Salem in Tamil Nadu and Guntur in Andhra Pradesh.
The e-retail space is largely dominated by consumers falling between the 25-34 years age group. More than half of the consumers shopping online are office goers closely followed by students.