Mobile and e-commerce to touch 125 bn annually by 2018

The number of annual purchases made via mobiles, tablets, desktops and other connected devices will increase by 60 percent from this year’s total to reach 125 billion annually by 2018, according to Juniper Research.

The factors like commuter commerce and digital transactions will contribute in this increasing rate.

According to Juniper, commuter commerce will be fueled by greater deployments of Wi-Fi and 4G connectivity on public transport.

While, Chinese eRetailer, Alibaba attracted more than 330 million buyers during 2014, mentioned Mobile & Online Purchases: Cards, Carrier Billing & Third Party Payment Platforms 2015-2020.

e-commerce

In addition, China with $450 billion in eRetail sales during 2014 overtakes the US with $296 billion.

Additionally, research mentioned retailers should deliver a consistency of message, branding and shopping experience across all channels.

This apart, retailers should also ensure that they scale up the resources on offer at peak periods to cope with the likelihood of additional pressures on online customer support.

Shilpa Khatri

[email protected]