As Flipkart unleashed its five-day “The Big Billion Days” sale offer from Monday through full-page advertisements in national dailies, rivals Snapdeal and Amazon lost no time in joining in by taking out similar ads with smart words and catchy lines, pitching their own five-day sales.
The Associated Chambers of Commerce and Industry of India (Assocham) said on Sunday after a survey of major cities that about 82 percent of Delhi residents prefer shopping online.
Mumbai came in second with 80.5 percent, Ahmedabad (78 percent) at third, Bangalore (75 percent) ranks fourth and Hyderabad fifth at 72.5 percent.
The survey respondents included 350 professionals, officers and executives across various industry sectors including manufacturing, real estate, automobile, healthcare, retail, and hospitality.
According to the survey, Delhi, Mumbai and Bengaluru lead in terms of the sales, but there is also a huge surge of interest from tier II and tier III cities like Gurgaon, Noida, Chandigarh, Nagpur, Indore, Coimbatore, Jaipur, and Vishakhapatnam where online sales have increased by 120 percent year-on-year.
As per Assocham, most products bought and sold off online comprise mobile phones (65 percent), electronic gadgets (58 percent), consumer durables (42 percent), gift articles (41 percent), accessories (36 percent), apparel (36 percent), computer and peripherals (33 percent), home appliances (16 percent), toys (16 percent), beauty products (12 percent), health and fitness products (12 per cent), apparel gift certificates (10 percent) and sporting goods (7 percent).
It said 35 percent of regular shoppers are in 18-25 age group, 55 percent in 26-35, 8 percent in 36-45 and 2 percent in the age group of 45-60.
As much as 65 percent of online shoppers are male.