IBM predicts that online sales will grow by more than 14.5 percent over 2014 – fuelled by mobile shopping.
According to IBM, mobile led the way for early-Black Friday shoppers who are spending more money on gifts this year than in 2014. IBM Watson Trend identified the following Thanksgiving Day shopping insights:
Online sales for Thanksgiving increased 26 percent over the same day in 2014, with consumers spending $123.45 per order.
Mobile traffic reached nearly 60 percent of all online traffic, an increase of 14.8 percent over 2014. Mobile sales also grew, with 40 percent of all online sales coming from mobile devices, an increase of 23.8 percent over Thanksgiving Day 2014.
Smartphones were the Thanksgiving shopper’s device of choice, accounting for 46.7 percent of all online traffic versus tablets at 13.7 percent. Smartphones also surpassed tablets in sales, driving 23.9 percent of online sales versus tablets at 16.1 percent.