Amazon.in overtakes Flipkart to become the top e-commerce site

comScore on Amazon India
Amazon.in became the most visited e-commerce site in India – with more than 30 million visitors — in October 2015 – showing demand for its products during Diwali shopping season.

In the process, Amazon.in overtook Flipkart.com to become the leading e-commerce website.

Flipkart, Snapdeal, Jabong, paytm and ebay are some of the leading e-commerce sites in India.

Online traffic to Amazon.in, the local website of the global e-commerce giant Amazon, rose 38 percent to more than 30 million visitors in October from a month earlier — making Amazon the top e-commerce site in India, according to the global analytics firm comScore.

However, traffic does not indicate that Amazon.in was the top e-commerce channel in terms of deals signed during the period.

“Customer response like this is so energizing for us, and we’re grateful. Customers and sellers can count on us to continue innovating and investing heavily in India – it’s very much still Day One at Amazon.in,” said Jeff Bezos, founder and CEO of Amazon.com.

App analytics firm App Annie reported that Amazon.in app downloads grew by over 200 percent year-over-year in October.

Eternity Infosystem, a seller of wireless and laptop accessories, has been selling on Amazon.in for the past 18 months and has grown sales 8x.

“We are also selling directly on Amazon.com and we use Amazon Global Sales to sell in the UK, Germany, Spain, Italy and France,” said Mohit Anand from Eternity Infosystem.

Sachin Gupta, owner of StonKraft International, has been selling on Amazon.in for the last 24 months and have grown sales 5x.

“We started selling through Amazon globally in January this year and we are already doing 40 percent of our overall business through Amazon.com with better margins,” said Sachin Gupta, owner of StonKraft International.

Amazon recently launched its Global Selling Program in India, opening doors for Indian businesses to export to customers of e-commerce markets around the world.

Amazon.in is India’s largest store with over 30 million products, and has added tens of thousands of new products each day in 2015. In the past year, the number of sellers on the Amazon.in platform has increased more than 250 percent, and nearly 90 percent of Indian sellers are using Amazon’s logistics and warehousing services. Amazon.in has nearly tripled its fulfillment capacity.

Baburajan K
[email protected]