Yahoo said its revenue from Mavens — mobile, video, native and social advertising – grew 43 percent to $422 million in the third quarter. Mavens revenue represented 38 percent of traffic-driven revenue in the third quarter of 2015 against 29 percent in the third quarter of 2014.
The Sunnyvale, California-based Yahoo signed a search advertising deal with rival Google, providing a potential boost to CEO Marissa Mayer’s efforts to turn around the company.
The deal with Google, a unit of Alphabet, builds on an existing search partnership Microsoft under which Yahoo gets a percentage of revenue from ads displayed on its sites.
“As we move into 2016, we will work to narrow our strategy, focusing on fewer products with higher quality to achieve improved growth and profitability,” said Marissa Mayer, CEO of Yahoo.
Mobile revenue represented 24 percent of traffic-driven revenue in the third quarter of 2015 against 20 percent.
Gross mobile revenue increased to $424 million from $345 million. PC revenue grew to $844 million from $815 million.
Yahoo search revenue rose 13 percent to $509 million.
The number of Paid Clicks increased approximately 5 percent. Price-per-Click fell approximately 2 percent. Yahoo display revenue grew 14 percent to $509 million. The number of Ads Sold increased approximately 8 percent. Price-per-Ad increased approximately 8 percent.