IBM has collaborated with Tractor Supply Company to revamp and migrate the company’s online retail operation to IBM to provide Tractor Supply customers with an easier way to connect, browse and shop for goods and services online.
TractorSupply.com provides viewing across all devices, easier integration with social media pages, and a simplified check-out process.
The company said it has migrated the entire platform to a new IBM Cloud for greater overall business performance.
Tractor Supply Company gains improved overall system performance and the ability to scale quickly based on market demands, and greater operational visibility with the new Infrastructure-as-a-service architecture.
In addition, TractorSupply.com makes shopping and browsing more intuitive, an enhanced store locator capability, easier social integration and new product review features.
“IBM Cloud is more agile and has management capabilities that let us respond quickly to market and individual customer needs, the direct result of which is a better customer experience,” said Rob Mills, senior vice president and chief information officer of Tractor Supply Company.