Mphasis, an IT service provider, has launched a solution to help its customers use digital technology for better customer experience management.
The IT service provider launched the new solution called Digital Customer Experiment Management (CEM) in collaboration with Adobe, Artificial Solutions, Lavastrom and MCorpCX.
Mphasis in a statement said that the CEM solution package includes a 360 degree view of customer experience across channels, optimized channel mix to reduce operational costs, a variety of channels to handle customer experiences and faster response time to customer needs.
Company officials said Mphasis helps its customer to maximize operational efficiency and return on investment (ROI) and acts as the foundation for continuous business innovation.
According to the company, Mphasis Digital CEM solutions help maximize customer experience by continuously improving processes and technology.
“Digital Technologies offer a spectrum of exciting possibilities to shape customer experience. Our digital Customer Experience framework will enable business enterprises to leverage Digital Technologies in creating a positive end to end customer experience,” said Ganesh Ayyar, CEO of Mphasis.
In September last year, Mphasis announced its partnership with Mendix to deliver application development services – to facilitate greater IT business collaboration.
In August 2014, Punjab National Bank (PNB) and Mphasis signed a 5-year contract to set up contact centers in Noida and Mangalore. Mphasis offered end to end Customer Relationship Management (CRM) services which include Inbound Phone Banking, Outbound Calling and complaints Management.
Mphasis last year announced that financial services firm SWBC selected the company to deliver offshore Business Process Outsourcing (BPO) services.