The strategy of Micromax is to offer gaana music to its smartphone users and grow its base.
With 20 million users and over 30 million downloads, Gaana offers access to over 10 million songs in more than 45 languages, as well as 45 radio stations, 10 such radios are titled Radio Mirchi.
Gaana is also available on all major mobile platforms such as iOS, Android, Windows, Blackberry and J2ME.
Gaana will be available on all Micromax smartphones, enabling users to seamlessly enjoy mobile music. New Micromax smartphone users will also receive free trials to Gaana+, allowing unlimited downloads and no advertising. After the trial, users can continue with Gaana+ or use Gaana to access over 10 million songs with ad supported streaming.
Micromax is India’s largest Android phone manufacturer, selling over 3.5 million mobile phones every month.
“In partnership with Micromax, we will strengthen our footprint, helping us reach our goal of 100 million Indian users, listening to millions of songs via Gaana,” said Satyan Gajwani, CEO of Times Internet.