Digital strategy services market will be $97 billion by 2019: IDC

The size of the digital strategy services market will be over $97 billion worldwide by 2019, said IDC.

This means digital related consulting engagements will increase to approximately 80 percent of all digital engagements in 2019 from about half of all business and IT consulting engagements in 2013-2015.

Digital strategy services align the adoption of social, mobile, analytics, next generation security, Internet of Things (IoT), and cloud technologies with measurable business value outcomes.

“As more enterprises adopt digital strategies, consulting engagements must contain a larger digital strategy services capability,” said Michael Versace, research director, Digital Strategy research at IDC.

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