The smartphone app provides a preview of up to 100 artworks from the Gallery, which will house the largest public display of modern art of Singapore and Southeast Asia from the 19th century to the present day.
Gallery Explorer enables visitors to create their own customized tours and share these with others. They can also access guided tours curated by the Gallery’s team.
The app integrates with social media, allowing users to log in to their profiles to share their Gallery visit experiences. Visitors who opt not to use their public social media profiles will be able to access the Gallery’s own private social network through the Gallery Explorer to connect directly with other art lovers. This includes a dynamic real-time “trending” feature, highlighting the most talked about art works at the Gallery.
Using analytics methods like agent-based modelling, the Accenture Analytics Innovation Centre in Singapore provides insights into visitor behaviour. The Gallery can get insights on crowd density, localised congestion and capacity estimation simulations to develop informed data-driven strategies for improving crowd management and visitor experience.
Accenture has designed and implemented the Gallery’s enterprise architecture platform to enable the seamless integration of all applications, providing an integrated digital user experience.
“Our collaboration with the National Gallery Singapore provides a unique opportunity to bring to life the way digital innovation can enhance and personalise the enjoyment and experience of the arts,” said Teo Lay Lim, senior managing director for ASEAN and country managing director of Singapore at Accenture.
The Gallery Explorer will be available as a free download from Apple’s App Store on 18 November 2015, and from the Google Play Store shortly after.