The news that tablets will overtake Notebook PCs as the largest mobile computing category will pressure certain PC vendors to device new strategies.
Tablets will gain 52 percent share of the mobile computing market (includes tablets, MS Windows laptops, Chromebooks and Ultraportable PCs) in 2015.
According to the new research by ABI, the flat growth of Notebook PCs, due to longer cycles and device market competition, is causing Notebook devices to drop from 51 percent market share in 2013 to 48 percent in 2015 and further to 47 percent in 2016.
Notebook PCs which include laptops, Chromebooks and Ultrabooks, are still experiencing growth in different regions.
The report further predicts that Chromebooks and Ultrabooks will experience moderate CAGR of 16 percent from 2015 to 2020.
The tablets do not serve the same purpose as Notebook PCs shows the fact that the adoption rate of tablets of the device is beginning to slow.
Acer, Apple, ASUS, and Lenovo are accounting for approximately 57.4 percent of the Ultrabook and Chromebook marketplace for 2014.
Users are currently using laptop or desktop for their online activities and half of all users claim that they will be replace it by tablet, said Gartner in his report released in 2014.
The research notices a decline in laptop shipment in recent years and predicted about the growing dominance of tablets over laptops or PCs.
Laptop shipments will reach 173.4 million units in 2014, a decline of 2.9% over 2013, according to the report.
The features of tablets make it more attractive for customers over laptops. They are smaller and more portable than laptops.
The research on tablet shipment to predict the growth or downfall was done by IDC and the report was released in March 2014 according to which by the end of 2015, tablet shipment is expected to reach 234.5 million.
According to the report, android tablets are leading the market and with a market share of over 65 percent android will lead by the end of 2015 also.
Apple’s iPad is losing its market and the firm expects the shipments to drop to 60.1 million by 2015 but they will still be the second most popular OS.
Users prefer Samsung tablet over Apple’s iPad and Apple iPad had experienced a decline in shipment in 2014, while Samsung tablet was the first choice of the users, revealed ABI.
Apple’s iPad shipment had declined to 15 percent in 2014, but gained 9 percent market volume on quarterly basis.
On the contrary Samsung’s new Galaxy Tab S slates and Tab 4 series helped the company to achieve the unit growth of 7 percent, according to ABI.
Both android and iOS are leading the tablet market and are the top two operating systems for tablets, with 67.3 percent and 27.6 percent share in 2014, according to a recent study by IDC.
While Microsoft’s Widows had just a 5.1 percent market share and expects to take market share from Apple’s iOS and Google’s Android in the coming years after the release of Windows 10.
The report by IDC also mentioned by 2019, Windows will have 14.1 percent market share, and the share of Android and iOS will gradually fall to 62.9 percent and 23 percent respectively.
Tablets are less expensive than laptops and have exceptional battery life, which makes them popular for travelling and attract more customers.
Users find it easy to use applications provided by the Apples store or Google market then to download or purchase software for laptop.
Many tablets support some level of multitasking and allow the user to run one or more apps in the background while working in another.
As compared to laptop, tablets do not have build in keyboards but users can have the accessories like Bluetooth keyboards for better typing experience.
Users these days prefer Tablets because it is media consumption device and users may use the device to watch movies, videos, for games, songs and internet.
Tablets usually run iOS, Android or Windows RT. All of these operating systems are safer. iOS and Windows RT don’t require users to purchase and update virus protection programs.
Chromebooks and Ultrabooks are experiencing expansion in a marketplace and will experience a total expansion of 47 percent for the year 2015.
The companies are trying to satisfy the customer needs and fighting with the competitors to deliver the best and lead the market.
According to a recent study by research firm eMarketer, tablet users will pass 1 billion by this year.
Chromebooks shipments increased by 67% QoQ and are projected to double in size YoY. Acer continues to maintain its lead over other vendors in the market, including Samsung, HP, and Dell, announced ABI Research in October 2014.
The Chromebooks shipment rose 235 percent to 4.87 million in 2014 and will increase to 11 million in 2019, said ABI.
According to last year’s ABI Research, Chromebook shipment touched 2.1 million in 2013 with nearly 89 percent of total shipments reaching North America.
Google is attacking Microsoft and to bring more competition, the company has dropped the prices of chromebooks to $149 about $50 cheaper than its previous line of laptops.
Later this spring, Google and Asus are releasing a hybrid Chromebook that can use used as either a laptop or tablet with a 10-inch screen, called the Chromebook Flip and will sell for $249.