Targeting enterprise customers, Ricoh India printers promise 30 percent less cost of operation.
As part of its India expansion, Ricoh India has unveiled 6 new models of Laser Printers and A4 MFPs: the SP 200, SP 200N, SP 200SU, SP 202SN, SP 203SF and SP 203SFN.
Ricoh India claims that it offers genuine toner refill program in India. The availability of genuine toner is a major concern for print companies such as HP in India.
SP 200 have print speed of 22 pages per minute, with the duty cycle of 20,000 pages per month.
The A4 Multifunction Printer has features such as 36 Bit color scanning and ID copy. The SP 200 series is available in both USB and network models, said Ricoh India on Thursday.
According to a market research last year, printer customers were using non standard products to achieve lower cost of ownership. This has impacted the printer performance.
Tetsuya Takano, managing director and chief executive officer, Ricoh India, said: “With the introduction of Ricoh’s Genuine Refill Programs through SP 100 series launched last years, Indian customers were benefited with consistent Printer performance and low cost of ownership.”
In addition to its existing 1600 channel partners, Ricoh plans to expand its channel presence to over 200 top cities by appointing over 3,000 Printer Partners and System Integrators this fiscal year.
Ricoh also plans to launch Ricoh brand stores in major metros and eStore for Internet savvy consumers.