HP Inc will supply 25 new HP Indigo 12000 Digital Presses to Shutterfly, a manufacturer and retailer of personalized products, under a lease deal.
Shutterfly officials disclosed the agreement during the drupa 2016 trade show in Dusseldorf. At the same event, HP announced the global launch of Indigo 12000 Digital Press.
Shutterfly is shifting production to its new HP Indigo 12000 fleet, and installation of the new presses will take place in summer 2016 to ensure the company is prepared for holiday season production of photo-specialty applications, such as custom photobooks, greeting cards and calendars.
Dwayne Black, chief operations officer of Shutterfly, said: “This latest installation of an HP Indigo 12000 fleet will help Shutterfly continue to deliver innovative, personalized web-to-print product offerings to our customers.”
With its new HP Indigo 12000 Digital Press fleet, Shutterfly can handle the significantly increased volume of photo-specialty jobs and take advantage of the recent HP Indigo innovations, including improved color accuracy and consistency.
HP Inc said Shutterfly can also increase productivity and automation by utilizing the new press’ larger print format, efficient workflow and automation tools equipped to handle thousands of jobs per day.