HP has reclaimed its top position in the India consumer PC market by beating Dell in the first quarter of 2018.
HP Inc. achieved PC market share of 28.6 percent in Q1 2018. The company has 29.9 percent share in India traditional consumer PC market, with 7.5 percent sequential growth and 6.7 percent year-on-year growth.
HP Inc. achieved growth in the Indian PC market due to strong consumer-focused initiatives, widespread retail presence and continued focus on gaming systems.
Dell slipped to the second spot with 23.2 percent market share in the India traditional PC market in Q1 2018. Dell clocked year-on-year growth of 11.9 percent and sequential decline of 26.1 percent.
Dell’s commercial business contributed 54.8 percent share, which was driven primarily by reenergized GTM approach with channel-enabling initiatives to strengthen channel and partner-led business.
Lenovo is in the third position, recording 21.7 percent market share in India traditional PC market.
Social media engagement, dedicated service campaigns along with channel support initiatives with better incentives have contributed to the growth of Lenovo in India. Lenovo achieved 16.7 percent year-on-year and 16.9 percent quarter-on-quarter growth in Q1 2018 in the consumer PC market. Lenovo achieved 45.1 percent year on year growth in the commercial segment.
Research IDC said India PC shipments reached 2.35 million units, with 9.9 percent decline quarter-on-quarter and 8.2 percent growth over the same period last year.
The consumer PC market reached 1.08 million units in Q1 2018, with 10.9 percent sequential decline and 3.2 percent increase compared to the same period last year.
The commercial PC market reached 1.26 million units with a decline of 9.1 percent quarter-on-quarter and 13 percent year-on-year growth due to a few state-owned education projects in India.