Infotech Lead America: HP Indigo 10000 Digital Press, the first offset-quality digital press in a B2-size format, is helping print service providers (PSPs) grow their businesses through increased efficiency and a wider range of digital print applications. The HP Indigo 10000 Digital Press is now commercially available globally, with 16 units already installed to date.
HP announced of the current HP Indigo Digital Press portfolio, with significant hardware unit growth since drupa 2012. Installation of production units is expected to start this month.
The HP Indigo 10000 Digital Press has seen strong momentum since its debut at drupa 2012. It underwent beta testing by 10 PSPs worldwide beginning in September 2012. Many of the beta customers, including Courier, Pureprint Group and Sandy Alexander, are considering adding a second unit to make the most of the product’s wider format that expands the digital printing capabilities, while crossing over into traditionally offset markets.
The HP Indigo 10000 Digital Press uses the press to create personalized, localized and on-demand photo books, in addition to packaging and marketing pieces that it could not produce on its B2-format offset presses. It maintains all the capabilities distinct to the HP Indigo portfolio in a Precision Printing while optimizing the positioning of smaller formats on B2-sized sheets to multiply the amount of prints the press can produce in one run.
Beta customer Zazzle, a manufacturer of customized goods has increased profitability by adding new applications using the HP Indigo 10000 Digital Press. Canada based Cober Evolving Solutions, providers of marketing and communications, signed a purchase agreement for the HP Indigo 10000 Digital Press. The company will be the first in Canada to use the B2 press’ capabilities that shortens lead times and provides wider formats on versioned and personalized marketing materials.
Customers worldwide are using the HP Indigo 5600 and 7600 Digital Presses to create high-value applications with special effects such as digital watermarks and raised print. Customers find that the Enhanced Productivity Mode (EPM), a new feature available on the latest HP Indigo Digital Presses, significantly reduces turnaround times and production costs by printing up to 33 percent faster.
Using the EPM feature of the HP Indigo W7250 Digital Press helped International Business Solutions of Mexico print offset quality pieces while shortening turnaround times, cutting costs and reducing press downtime and maintenance.
HP continued to rule the printing market lost considerable market share in the last FY and the trend continues to Q1, FY 12-13 also. The company had 56 percent market share in terms of billed units and lost share in both inkjet and laser categories in Q3 – Q4, FY 11-12.