HP has appointed Visa executive Antonio Lucio as the chief marketing officer of HP Inc., the personal systems and printing businesses.
Lucio, who will report to Dion Weisler, future chief executive officer of HP Inc., will work with HP Inc.’s leadership team to drive sales and build brand loyalty.
“Since announcing our plans to separate we have made great progress in designing how HP Inc. will operate in order to foster an entrepreneurial spirit that is built around innovation and quality,” said Dion Weisler, executive vice president, HP Printing & Personal Systems (PPS).
Lucio will join HP after spending eight years at Visa where he was most recently the global chief brand officer responsible for all brand and product marketing and global communications.
Prior to Visa, Lucio held marketing leadership and innovation roles at PepsiCo, and early in his career he focused on regional marketing in Latin America for major companies including P. Morris Kraft, Del Monte and P&G.