Epson has launched its new EcoTank brand to transform printing category. Under EcoTank, company has launched five new all-in-one color printers with large reservoirs.
The company said products under new category can print for up to two years without replacing the ink.
The new printers combine the high-quality printers Epson and eliminate the requirement of frequently replacing ink.
The printer offers low ink replacement costs and reduces wastage.
Additionally, EcoTank Supertank category is equivalent to about 20 sets of ink cartridges or more.
Company said EcoTank printers are loaded for almost two years and its replacement ink costs $12.99 per bottle.
EcoTank printers combine the MicroPiezo printhead technology with a large ink reservoir to create new printing system.
In addition, the printer can also easily print from tablets and smartphones through Epson Connect solutions.
Epson offers WorkForce Pro WF-R4640 EcoTank All-in-One for small business which offers print speeds of up to 20 ISO ppm and delivers Performance Beyond Laser.
While, WorkForce ET-4550 EcoTank All-in-One and WorkForce ET-4500 EcoTank All-in-One is launched for home office which offers speed up to 13 ISO ppm and 9.2 ISO ppm respectively.
This apart, WorkForce ET-2550 EcoTank All-in-One and Expression ET-2500 EcoTank All-in-One offer PC-free photo printing with a built-in memory card slot and one-touch copying to get high-quality copies fast respectively.
“Establishing a new printer category Supertank Epson is positioning itself for significant market expansion. The appeal of low-cost, hassle-free color printing in business and in the home has potential to capture a significant share of the market,” said Barbara Richards, senior consultant, InfoTrends.