Casio prices G-Shock Bluetooth low energy smart watch at $180

Infotech Lead America: Casio America has priced its G-Shock Bluetooth Low Energy Smart Watch at $180.

Available this November, the GB6900AA collection will be available at select Macy’s, Bloomingdale’s, Nordstrom, Tourneau, Independent Jewelers & Fashion Boutiques, and

G-SHOCK Bluetooth LE Smart Watch

The GB6900AA collection provides Bluetooth time sync, alerts for incoming calls and emails, in addition to a Find Me function in which alarm and vibration functions on an iPhone can be activated using the buttons of the watch.

To silence the vibration of the alarms, Casio has added a tap function in which the user double taps the face and the alert is automatically dismissed. The Bluetooth G-Shock will provide a notification when the phone is out of range of the watch, making sure the phone is never misplaced and the watch will automatically adjust itself to the correct time zone by using the time data received through the iPhone.

The new watch powers wireless communication functions with a single, ordinary button-cell battery, and without consuming any more battery life than a conventional wristwatch. Users can wear it every day just like they normally do, without the hassle of recharging or replacing a battery. Battery life is estimated at approximately two years, assuming that the Bluetooth wireless communication function is used for 12 hours per day.

As the wireless link between smart phones and watches gains in adoption, and as the universe of smart phone applications continues to grow, G-Shock expects to see new possibilities for watches in everyday life.

“G-Shock continues to be a leader in cutting-edge technology for timepieces,” said Shigenori Itoh, chairman and CEO of Casio’s Timepiece Division. “With the release of the Bluetooth LE Smart Watch collection, we are pushing the boundaries of inspired timepieces for the business savvy, technology conscious consumer.”

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