Canon eyes 10 percent projection market in India

Digital imaging company, Canon India on Tuesday said it is aiming to capture 10 percent of the Indian projection market by 2017.

Kazutada Kobayashi, president and CEO of Canon India, said: “Projection requirements of Indian customers have evolved over the years. Apart from being used for projecting data, customers are now using it to project movies, videos and games as well. The new Canon projectors are equipped with high quality optics to cater to such needs.”

“We will be reaching out to potential customers across all the major metros and aim to capture 10 percent market share by 2017,” Kobayashi added.

Canon India recently launched nine projectors. The company’s revenues in 2014 grew by six percent at Rs 2,026 crore.

Canon India press meet

Canon will be focusing on providing product training to its employees and channel partners. This will in turn help them to educate customers and spread awareness about the products. Canon has signed Ingram Micro as the National Distributor for volume products and will tie-up with AV integrated solution providers for high-end projectors. Canon will have channel partner incentive program based on the demos.

The LV series are equipped to offer lower cost of ownership due to longer lamp life and air filter-free design. Its improved image quality, versatile connectivity, simple and easy installation offers world-class experience to customers.

The series launched are LV-WX300, LV-X300, LV-S300, LV-WX300ST and LV-X300ST and the XEED WUX450 and the XEED WX520, XEED WUX400ST and the XEED WX450ST.

Canon has also introduced its LCOS (Liquid Crystal on Silicon) technology, used in XEED series, which make possible projections that are free of the “lattice effect,” a phenomenon in which a faint grid pattern appears over the projected image.

The XEED series offers picture by picture for better image projection and USB projection further compliment the trademark promise of Canon. The projectors are targeted at sectors like large corporate, education, medical and government. The XEED series of projectors can also be leveraged by the simulation industry