He will look after planning and strategies of the System Business Products business in India.
Peter started his IT career with ASUS about 10 years back out of the headquarters at Taiwan.
He was in charge of Turkey, Israel and Africa as the Regional Director of ASUS for two years starting 2011. Under his astute leadership, ASUS reached the No. 1 spot in Turkey in 2012.
Peter Chang, regional head – South Asia & country manager, ASUS, said: “ASUS has been successful in making an influential initial impression and has attained accolades for design and innovation across the globe. Taking over the operations in India, I would like to add greater value to the technological understanding and advancement of the country through our wide range of offerings.”
Peter aims to utilize his exposure to foreign markets as the key to bridge in the entire international business environment and enhance the overall functioning and services.
He is determined to take ASUS to greater heights, and further expand the foothold in the country in terms of organization and channel and gain tremendous market share growth.