ASUS announced the launch of ZenBook UX305 for a retail price of $699.
The starting price of UX305 at $699 is $200 less than the 11-inch MacBook Air and $300 less than Apple’s 13-inch base model.
The ZenBook UX305 weighs 2.6 pounds and half an inch thin. The latest laptop from ASUS is powered by an Intel Core M processor with 8GB RAM and 356GB SSD for better performance.
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The UX305 is the ultra-portable laptop.
ZenBook UX305 has a sleek look, while a new obsidian stone color finishes the elegant design.
Its lithium-polymer battery and power efficient components make the UX305 perfect for busy on-the-go professionals with up to 10 hours of battery life.
The UX305 has more memory, a higher storage capacity and a higher resolution screen than the base model 13-inch MacBook Air.
ASUS said the UX305 offers connectivity options with three SuperSpeed USB 3.0 ports, offering data transfers that are up to 10 times faster than USB 2.0. One of the USB 3.0 ports supports ASUS Charger+ technology for rapid recharging of mobile devices. A USB Ethernet adapter is bundled with the UX305 for simple wired network connectivity when wireless is unavailable.
The company claims that SATA 6.0Gb/s SSD is up to six times faster than a traditional hard disk drive. ASUS said applications instantly load while boot time is significantly reduced on the ZenBook UX305.
The ASUS thermal management design removes the need for cooling fans to make the UX305 fast and silent while remaining cool. ASUS IceCool technology ensures the palm-rest area remains below body temperature for maximum user comfort.
ASUS posted revenues of approximately $14 billion in 2013.