Infotech Lead India: Computer chip maker AMD has priced its next generation of chipsets — Accelerated Processing Units – ranging from Rs 3,000 to Rs 8,000.
Announcing the new generation chipsets offering faster processing, better graphics and affordable performance to desktop users, especially those using gaming PCs, AMD India Managing Director Ravi Swaminathan said: “While many say PCs are dying, we believe we are at the dawn of a new era in computing. The new generation of APUs provide a combination of processing speed, multiple compute cores and discrete-level graphic capabilities, making it an excellent platform for gamers and PC enthusiasts alike.”
APUs are designed to accelerate one or more types of computations. This may include graphics or similar specialized processing system.
As per an IAMAI report, gamers constitute over 41 percent of the total active internet users in India. Some industry reports suggest the Indian gaming sector achieved revenues of Rs 1,300 crore last year.
AMD is targeting the gaming market. According to AMD, the PC market growth is driven by broadband penetration, enabling distribution of gaming content. In line is the demand for devices and processors which support the requirements of these gaming enthusiasts.
AMD aims to offer rich graphics/gaming experience to entry and mainstream users as well, who would otherwise not invest in a dedicated graphics processors (GPUs).
“While enthusiasts and professional gamers continue to use dedicated GPUs, mainstream and value users can also now enjoy good gaming experience at affordable budgets and low running costs due to low power consumption on these APUs,” he added.
AMD is now increasing focus on mobile devices.
“It will not be about the form factor but more about seamless experience across various devices like desktops, laptops, mobile phones and tablets. The focus is on providing rich graphics experience at affordable costs to people across these various devices,” Swaminathan said.