GoDaddy has acquired Marchex’s domain name portfolio business in a deal valued at $28.1 million.
The small business technology provider paid $28.1 million in cash to Marchex for this acquisition with additional earn out considerations.
GoDaddy said the deal is built on its broader strategy to combine the primary and secondary domain name markets.
GoDaddy after acquiring world’s largest premium domain marketplace, Afternic, in September 2013, now extended that technology platform to increase the number of premium domain names available in its search results.
“GoDaddy views this as a unique opportunity to acquire a large group of high quality names and make them available to businesses worldwide,” said Mike McLaughlin senior vice president and general manager, GoDaddy.
In August last year, the Web hosting vendor acquired Mad Mimi, a provider of email marketing for SMBs.
GoDaddy unveiled Get Paid, designed to make it easier for small business owners to manage their business and to supports all forms of payment such as credit and debit cards, electronic checks and mobile payments.
Also, in April last year, GoDaddy joined hands with SiteLock, which uses the latest scanning techniques, to protect websites.