Go Daddy buys M.dotInc, to strengthen focus on mobile websites

Infotech Lead America: Go Daddy has acquired M.dotInc, a mobile app for small business website creation and management.

Go Daddy did not disclose the financial details.

The acquisition enables Go Daddy’s 11 million customers to use their smartphones to manage their online presence.

Over the last three years, mobile Internet traffic has grown more than 10 times from one percent to 13 percent of total Web usage.

Recently, the Web hosting and domain name provider has acquired cloud-based financial management application company, Outright. The acquisition of Outright will assist Go Daddy to offer business management applications in the SME market

Go Daddy CEO Blake Irving says the company wants to help businesses connect with their customers wherever they are in the world.

M.dot, founded by Dominik Balogh and Pavel Serbajlo in June 2012, has the backing of Silicon Valley investors including Floodgate, SV Angel and Archimedes Labs.

The company will operate from Go Daddy’s Silicon Valley office, which is a major new center of engineering and product design for the company. Over the next year, Go Daddy plans to double its current Sunnyvale-based staff, from 40 to 80.

Association with Go Daddy allows M.Dot mobile software to reach via much larger distribution channels.

The M.dot app offers mobile website creation based on pre-loaded templates with easy-to-use custom features, such as store location, driving directions, tap-to-call, galleries, business hours and price lists, all in a user-interface designed for mobile device screens.

Recently, Go Daddy said its India customers increased 91 percent in July 2012 compared with July 2011. Since January and through the first seven months of the year, data shows Go Daddy growing new Indian customers by a robust 52 percent. Go Daddy India has set up its customer care facility in Hyderabad, India, which has been in operation since June.

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