Amazon to set up AWS infrastructure in India in 2016

Amazon Web Services will set up AWS infrastructure in India for its cloud computing platform in 2016.

AWS has eleven global infrastructure regions outside of India.

“Several customers, along with many prospective new customers, asked us to locate infrastructure in India so they can enjoy even lower latency to their end users in India and satisfy any data sovereignty requirements they may have,” said Andy Jassy, senior vice president of AWS.

AWS customers in India include Hike, PayTM, ZEDO, Freshdesk, Inmobi, Capillary Technologies, HackerEarth, Getit, Ferns N Petals, redBus, Druva, Vserv, Hungama, Tata Motors, Jubilant Food Works, STAR India, Future Group, Manipal Global Education, Classle, NDTV, Dalmia Bharat Sugar, Usha International, Macmillan India, Apeejay Stya and Svran Group.

Tata Motors’s customer portals and its Telematics systems, which lets fleet owners monitor all the vehicles in their fleet on a real-time basis, are running on the AWS Cloud.

Tata Motors has recently built a parts planning system to forecast spares demand by using ordering and inventory patterns. They use AWS for development landscapes after the project kicks off, which shaves four to six weeks of setup time in a typical project cycle.

“Whenever we plan on rolling out a new project or experimenting with a new technology, AWS helps us in quickly provisioning the required infrastructure and enables us in getting up and running at a fast pace,” said Jagdish Belwal, chief information officer of Tata Motors.
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Media company NDTV has been using AWS since 2009 to run their video platform and all their web properties on AWS.

During the May 2014 general election, NDTV using AWS was able to handle the unprecedented web traffic that scaled 26 times from 500 million hits on a normal day to 13 billion hits during election day, and regularly peaked at 400,000 hits per second.

“We have been an early adopter of AWS and the benefits that we experience is beyond just cost savings, it is the agility that enables us to move fast with new projects that makes a positive impact and real difference to our business,” said Kawaljit Singh, CTO of NDTV Convergence.

Ferns N Petals, a flower and retailer in India with 194 outlets in 74 cities and delivery across 156 countries worldwide, turned to AWS in 2014 when their business grew rapidly and decided to move their entire online business to AWS.

Since moving to AWS, they are able to manage rapid growth of their users’ traffic that peaks at 80 percent during the festive seasons.

Manish Saini, vice president of online business for Ferns N Petals, said: “We have recently launched two new businesses that include new overseas expansion that are all running on AWS. We are now able to spend more time and resources in areas that matter to our customers such as new mobile app development that will enhance their buying experience.”

Novi Digital, a subsidiary of STAR India, uses AWS to run hotstar, a OTT platform for drama, movies and live sporting events.
Hotstar achieved more than 20 million downloads in four months. During one of the Cricket World Cup matches, hotstar and combined reached over 2.3 million concurrent streams and more than 50 million video views.

“The reliability of the highly scalable AWS cloud platform has enabled hotstar to break many records in the last four months,” said Ajit Mohan, head of Digital, STAR India.

The AWS Consulting Partners in India include Accenture, Blazeclan, Frontier, Intelligrape, Minjar, Progressive, PWC, SaaSforce, SD2labs, Team Computers, Wipro, and many others. Among the AWS Technology Partners in India are Adobe, Druva, Freshdesk, Indusface, Microsoft, Newgen, RAMCO, SAP, Seclore and many others.

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