Turner, a Time Warner entertainment, sports, and news company, has selected Amazon Web Services (AWS) as its cloud provider.
Turner is moving thousands of virtual machines to AWS and creating cloud-native applications that meet the business and technology demands of its brands and partners.
Turner will be leveraging sophisticated analytics and machine learning on top of AWS to reimagine the TV viewing experience for its fans and achieve insights into their preferences.
Turner has reengineered its media supply chain on AWS for a cost effective way to distribute digital content to its customers.
Turner is moving decades of content to the cloud — including a 15-petabyte-sized library of archived CNN videos — and is using AWS for a variety of services spanning compute, storage, networking, databases, developer tools, analytics, and machine learning.
AWS’s machine learning capabilities, for example, will allow Turner to analyze and extract video metadata to make decisions about how to best optimize content delivery systems for more personalized viewer experiences, and better inform advertisers, content creators, and media research analysts on viewing trends.
“We’re changing our broadcast technology stack to a fully digital, cloud environment built on AWS, which will enable us to adapt to new video delivery models, as well as provide our viewers with more personalized content and advertisements,” said Jeremy Legg, chief technology officer at Turner.
“We’re seeing media and entertainment companies leverage the on-demand, pay-as-you-go benefits of AWS to scale and cost effectively stream videos across a variety of devices, broadcast programs, and publish content around the world,” said Mike Clayville, vice president, Worldwide Commercial Sales at AWS.
Amazon Video, AOL, BBC, Channel 4, C-SPAN, Daily Voice, Discovery Communications, Flipboard, GoPro, Guardian News & Media, Hearst Corporation, Hulu, LIONSGATE, NDTV, Netflix, News International, News UK, Newsweek, PBS, Simfy Africa, Sony DADC, SoundCloud, Spotify, Time Inc., and United Daily News are some of the media clients of AWS.