Infotech Lead Asia: Symphony Teleca has unveiled its Connected Experience (CX) Design Center.
The end-user-centric design center will deliver seamless and optimized user experiences across different technologies, devices and form factors.
The Connected Experience Design Center complements Symphony Teleca’s solution portfolio by bridging design and engineering into a tightly synced execution process delivering connected experience solutions across mobile devices, consumer electronics, automotive, retail, enterprise and more.
The team, established in Mountain View, California integrates with Silicon Valley’s trends in technology and design, while leveraging skills and design paradigms from global delivery centers located around the world.
By linking Information Architects, User Researchers and Visual Designers with Software Architects, Engineers, and Quality Assurance, the Connected Experience Design team implements a best in class iterative and collaborative execution process.
“In a connected world engineering excellence is not enough to co-create next generation products with our clients. The ability to tackle the usability challenge across device types and form factors through highly compelling and intuitive user interfaces is key,” said Sanjay Dhawan, chief executive officer, Symphony Teleca.
Through its investment in the Connected Experience Design Center, the company can better support its clients as strategic partners, delivering turnkey design and engineering solutions for the development of their next generation products.
“The automotive industry recognizes the huge software and services potential that the connected car offers as the next big gateway to the Internet. To maximize this opportunity, we expect to see significant investments in In-Vehicle Infotainment (IVI) systems globally as they become one of the top differentiators among automobiles” said Matt Jones, Senior Technical Specialist Infotainment at Jaguar Land Rover & Vice President, GENIVI.