Advertising and marketing agency Surdell and Partners is using Oracle Database Cloud, part of Oracle Cloud Platform, to deliver near real-time intelligence to its clients.
In the highly competitive advertising and marketing space, Surdell and Partners needed to focus its limited IT resources on strategic activities that enable it to distinguish its services from much larger agencies.
To better utilize its IT resources, Surdell and Partners migrated its on-premises Oracle environment to the Oracle Cloud.
This has enabled Surdell and Partners to improve processes, reduce operations costs, deliver its SaaS solutions faster, and drive business growth for its customers.
“Oracle Database Cloud is a perfect solution for us,” said Adam Kanzmeier, Director of Customer Intelligence and Strategic Consulting, Surdell and Partners.
“It offloads resource-intensive infrastructure and database administrator work, enabling us to focus on our core business, and that has allowed us to provide better service and more flexibility for our clients.”
Oracle said it stored Surdell and Partners data in its cloud and not on its premises to ensure security.