Salesforce said its Marketing Cloud’s predictive digital marketing capabilities have enabled Room & Board to improve the customer experience and post 16 percent growth in the average order value and 2,900 percent ROI payback over a two-month period.
As a result of the better online and in-store customer experience after deploying the Salesforce Marketing Cloud, Room & Board also recorded increase in online sales — with the average annual benefit expected to exceed $2.7 million — and improved loyalty, according to a study by Nucleus Research.
Room & Board deployed Salesforce Marketing Cloud for targeted e-mail and digital marketing capabilities to make its online experience better reflect its in-store experience, including the ability for customers to build a room online with customized and relevant products.
“One of the most important pieces of our business is to create a seamless experience, but this can be a challenge when we blend the online experience with the personalized attention that customers would receive from an in-store visit,” said Kimberly Ruthenbeck, director of web customer experience, Room & Board.
Global brands like Mattel, Room & Board and DonorsChoose.org utilize the Marketing Cloud to connect with customers.
Companies that have deployed Marketing Cloud have achieved 43 percent increase in marketing campaign ROI, 44 percent increase in lead volume and 46 percent faster campaign deployment, according to a recent third-party research report sponsored by Salesforce.
Scott McCorkle, CEO of Marketing Cloud, Salesforce, said: “By using data science and predictive marketing, Room & Board is now able to deliver on personalized campaign execution across their marketing efforts, resulting in a better experience for their customers.”